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Journal #13. Plant compounds, modern food and cognitive performance

Plant compounds, modern food and cognitive performance

We all know that fruit and vegetables are good for us. They provide fibre, vitamins, minerals and a wide range of naturally occurring plant compounds that support overall health.

Many of these compounds are also relevant to cognitive performance. Flavonoids and other polyphenols found in colourful fruit, vegetables, herbs, tea and cacao are being studied for their potential role in healthy inflammatory responses, circulation, antioxidant activity and brain function.

But there is an important distinction to make: not all plant foods contain the same mix or concentration of these compounds.

Plants produce more than nutrients

Plants naturally produce thousands of compounds beyond the carbohydrates, fats and proteins we typically think about in food. These are often called secondary plant metabolites.

They help plants respond to their environment: sunlight, pests, disease, drought and other forms of stress. Many are responsible for the colour, aroma and bitter or astringent taste of plant foods.

Flavonoids are one important group within this broader family of plant compounds.

The amount and type of flavonoids in a plant can vary considerably depending on the variety, growing conditions, season, ripeness, storage and processing. This is one reason why a varied, plant-rich diet is more useful than relying on one “superfood.”

What modern food systems can change

Modern farming has helped make food more available, affordable and consistent. It has also prioritised traits such as yield, shelf life, appearance and taste.

Those choices can influence the nutritional profile of plants, including some naturally occurring phytochemicals. Processing can also change the concentration of certain plant compounds, particularly where skins, peels or bitter components are removed.

It would be too simplistic to say that modern fruit and vegetables are no longer beneficial. They remain an essential part of a healthy diet. But it is reasonable to recognise that food is complex, and the plant chemistry in a supermarket apple or orange may not be identical to that of another variety grown in different conditions.

The practical response is not to chase a perfect food supply. It is to eat a broad range of colourful plants, choose minimally processed foods where possible and include herbs, spices, tea, cacao, legumes, fruit and vegetables regularly.

A targeted approach to plant chemistry

For people looking for additional support, carefully formulated botanical extracts can provide a more consistent source of selected plant compounds alongside a balanced diet.

Brain Health was developed around a specific interest in flavonoid chemistry and cognitive performance. Its formulation includes selected extracts from cacao, citrus and German chamomile, chosen for their flavonoid profiles and practitioner heritage.

The formulation was developed by Natural Medicine Neuroscientist Megan Wilks and has been trusted by practitioners since 2015.

Support your cognitive performance

A healthy diet is one part of the foundation for cognitive performance, alongside sleep, movement, stress management, recovery and social connection.

Brain Health is designed to support cognitive function, mental clarity, healthy mood balance and everyday brain resilience. It is intended to complement healthy lifestyle habits, not replace food, medical advice or professional care.

👉 Learn more about Brain Health.



Megan Wilks, founder of The Vitalogy Project, creating natural brain health supplements for cognitive wellness.

The Founder

Meet the Author

Megan Wilks MSc

Founder | Applied Neuroscientist

Megan Wilks is the Founder of The Vitalogy Project and holds a Master's degree in Applied Neuroscience from King's College London.

After overcoming her own experience with depression, Megan became passionate about understanding the science behind brain health and how nutrition and lifestyle influence the way we think, feel and perform every day.

Today, she combines neuroscience with evidence-based botanical ingredients to help people take a proactive approach to supporting their brains—not simply to reduce the risk of cognitive decline in later life, but to help them perform at their best every day.

The Vitalogy Lab

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About Us

The Vitalogy Project

At The Vitalogy Project, we believe understanding your brain is the first step towards changing your life. Through evidence-based education, expert guidance and scientifically formulated products, we help people overcome stress, brain fog and poor sleep so they can live with greater vitality, clarity and freedom.